Fearless Growth, Bold Innovation
At HB Associate Oy, we channel the fearless determination of the honey badger to empower startups with expert consulting in strategy, market analysis, and fundraising. Let us help you tackle challenges and transform bold ideas into thriving ventures with confidence.

Tailored Business Plans
At HB Associate Oy, we create customized business plans that align with your unique vision and goals. Our team collaborates closely with your startup or scaleup to understand your specific needs, market environment, and competitive landscape. We deliver comprehensive plans that not only outline your business objectives but also provide actionable strategies to achieve them. Our business plans include detailed market assessments, operational frameworks, and revenue models to guide your path to success.

Market Research and FTO Analyses
Understanding the market and ensuring freedom to operate (FTO) are crucial for any business. HB Associate Oy offers in-depth market research services that provide valuable insights into industry trends, customer demographics, and competitive dynamics. Our experts conduct thorough FTO analyses to help you navigate the intellectual property landscape, ensuring your innovations are protected and compliant. With our research and analysis, you can make informed decisions that minimize risks and maximize opportunities. Let us equip you with the knowledge to confidently move forward in your market.

Strategic Business Development and Growth Facilitation
Developing a strong business model and crafting compelling business cases are critical for success. At HB Associate Oy, we work with you to design tailored business models that align with your goals and market opportunities. Our expertise ensures the creation of robust business cases that clearly showcase your value proposition and growth potential to stakeholders and investors.
In addition to business development, we facilitate growth strategies, actionable plans, and M&A (mergers and acquisitions) processes, helping your business navigate complex transitions. We also specialize in organizing internal due diligence and setting up data rooms to streamline decision-making and enhance investor readiness.
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HB Associate Oy embodies the relentless spirit and work ethic of the honey badger—fearless, determined, and resilient. We are a consulting firm dedicated to empowering startups and scaleups with strategic insights and innovative solutions. With over a decade of entrepreneurial expertise, we offer tailored services, including business planning, market research, freedom-to-operate analyses, financial modeling, and fundraising strategies. Just as the honey badger never backs down, we tackle challenges head-on, helping our clients commercialize their inventions, develop bold growth strategies, and secure funding for success. At HBA, we create lasting value and drive sustainable growth, turning visionary ideas into thriving businesses with tenacity and precision.